In part two of this series on joined-up marketing, I'll start by talking you through a fictional but real-world example of a joined-up marketing campaign. Imagine a London-based museum or gallery which has a programme of special exhibitions which run f......&
Joined-up marketing is all about recognising the different ways people interact with your brand. It's also about putting in place collateral at each of these touchpoints which work together to deliver deep engagement and - of course - sales. In this ar......&
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