Case studies: Canterbury Festival
A new content management system (CMS) – and a completely fresh website.
Festival takes place each autumn and involves a huge number of
different events across a dozen or more mini-seasons - everything
is covered from classical music to comedy to science talks to walks
to family events. It is the largest festival of arts and culture in
We have been involved with the Festival's digital marketing for
a number of years and were excited to propose something completely
new for 2011.
What we did
We redesigned the website from the ground up to better reflect
the vibrancy of the Festival and the variety of events and
We also specified a completely new content management system
(CMS), putting the client in full control of each page and feature
of the website.
From the homepage onwards the site is intended to grab the
attention, with featured events being displayed in an eye-catching
carousel. All events can be browsed directly from the homepage in
date order or via an event s calendar or can be speedily filtered
Each event has its own detail page with image and video
galleries, an interactive map showing the performance location
which uses the Google Maps API, the ability to share the event on
Twitter and Facebook, and a recommended events feature which gives
extra visibility to similar activities.
Tickets can be booked online for some events - our website
integrates seamlessly with the Festival's box office ticketing
We also redesigned the Festival's email marketing collateral and
created ebooks of the Festival's printed material as part of the
What the client said
In our first meeting you came well prepared and with a good
understanding of the organisation's needs. Throughout the project,
the always friendly and helpful Papertree Digital team made it a
very efficient experience on an ambitious time scale and supported
me in navigating the new territory well.
As a result we are able to give the 200 events during the
Festival a better platform and have a very visual focus on the vast
amount of information available during and outside Festival time.
It has also enabled us to improve the online booking process with
an external provider leading to better results already.
Thank you for helping us on our way to the 21st century!
Stefanie Klinge-Davis, Marketing Manager