Digital strategy: Why do I need one?
A digital strategy is essential before embarking upon any online
A strategy helps you to identify and formalise who your
customers are, what you want to say to them (and, more importantly,
what they want to hear from you), how you intend to do it, how you
are going to measure the effectiveness of your marketing, and where
you go next.
Without a digital strategy you have no direction - and you run
the risk of spending your budget without the means of showing any
return on your investment.
Stay in control
A strategy puts you in charge of your digital project. From the
first scoping session you'll have the tools to make sure that your
agency is working with your goals in mind.
Take opportunities and experiment
If you know how your customers respond to different online
marketing approaches, you'll have a benchmark against which to
trial new marketing ideas.
Stand out from the competition
Surprisingly few organisations have a formal digital strategy.
You'll stand out from the crowd if you take the time to understand
how to communicate with your customers.
Get to know your customers
Digital is measureable. Your strategy will address how you'll
measure the success of your digital marketing and what it will tell
you about your customers.
Save money and time
Increase the bang for your buck by making sure that everything
you do has its roots in your strategy.
Join up your marketing
Set standards governing how your print marketing will work with
your online marketing. Join it all up!
Prepare for the future
Once you have your bases covered, you'll be well-placed to think
about how you can take advantage of what's around the corner. We'll
keep you abreast of developments and good practice, and scan the
hosrizon so you don't have to.
It aligns with your other strategies
You probably already know enough to write a digital strategy.
We'll help you to tease out the fine detail by asking plenty of
tricky questions - and then we'll put it all together for you in a