Email marketing: MailManager
What is MailManager?
MailManager is our web-based email marketing tool. You use it to
create eflyer campaigns and send them to your subscribers.
Once the campaign has been sent, MailManager provides a
comprehensive set of real-time reports allowing you to accurately
measure the effectiveness of everything you send.
Download a MailManager
How does it work?
We will set you up with your own MailManager account and provide
you with a set of templates to your brief - or with solus artwork
design for specific campaigns.
We will import your subscriber details from your existing system
into MailManager and create a sign-up form which you can add to
your website. Visitors who sign up using the form will
automatically be added to the MailManager database.
Using MailManager you create a campaign by adding copy and
images to one of your templates. You can run
design and spam tests to makes sure that everything looks as it
should across all email applications and that no spam filters are
You can segment your
subscriber list for detailed targeting and focus on those
subscribers who are most likely to respond. If you have access to
buying habits or you have data about your subscribers' location,
age or preference, perhaps, it's easy to build just the segment you
When you're ready to send, just click the button. Choose to send
immediately or at a particular day and time. Handy for scheduled
Once the email is sent, MailManager looks after everything. It
publishes an automatic web-based version of the email and a
text-only version, should your recipients need it. It handles
bounces and unsubscribe requests automatically. It lets recipients
forward the campaign to a friend. Most importantly, it displays a
full set of
campaign reports with Google Analytics integration so you can
account for every penny you've spent.
You can even set up autoresponder
campaigns to automatically welcome new subscribers or to
generate time-based campaigns. If you ask your subscribers to give
you their date of birth, for example, MailManager can automatically
send a happy birthday special offer campaign a month before the
If you want to get really clever, you can even run split
A/B campaigns. Test the effectiveness of two slightly different
email campaigns by sending both to a small section of your
subscribers. The most effective (in terms of clicks or opens, or
whatever you choose) will be send to the remainder of your
Download a MailManager