The Hall's recent email campaign for their double-bill of
Christmas ballet was an exciting project for us to work on - and an
excellent piece of digital marketing.
See the eflyer for
Audience feedback for the Nutcracker was fantastic and the Hall
were keen to use this in their marketing.
A video clip was created showing audience members being
interviewed after a performance of the Nutcracker. This was
published on the ballet's page on the Hall's website.
We created an email which had the video clip at its heart as the
main call to action. Clicking on the playback graphic linked to the
Hall's website where the recipient could find out more about the
ballet and buy tickets.
The eflyer also contains a banner which trails the next ballet in