Email marketing: Why do I need it?
Email marketing works
Email marketing returns £34 for every £1 spent*. It brings
customers directly to your website and encourages instant
gratification. "Buy now" really can mean "now".
Email marketing brings you new customers
Every website visitor who signs up to your newsletter becomes a
potential new customer. You've increased your customer base without
lifting a finger!
Email marketing keeps your customers loyal
If you pitch your email marketing just right (we'll show you
how!) you can engage and build long-lasting relationships with your
Email marketing extends your brand
As part of a joined-up marketing strategy, email
marketing should draw people into your website, improve their
perception of your organisation and strengthen their relationship
to your brand.
Email marketing is cost-effective
It's cheap - much cheaper than other methods of marketing. You
can run it yourself and you can demonstrate your return on
investment down to the nearest penny. And because it's so fast to
implement, you can try different approaches as often as you
Email marketing is flexible
Send to a handful or to hundreds of thousands. Decide on Monday
morning that your marketing needs an extra push and have the
campaign in inboxes by tea-time.
Email marketing gives you insight
Spend time with your campaign reports and find out how your
customers tick. What time do they read their emails? Which day of
the week is best? Which links do they normally click on? What
works? What doesn't?
Email marketing goes wherever your customers go!
A postal campaign just hits the doormat. An email campaign hits
the inbox at home, at work, on the bus, in the park, in bed -
wherever your customer happens to be!
* Direct Marketing Association
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